Direct vs indirect marketing channel

What are the different types of channels of distribution. Companies rely both on direct channels vs indirect channels to get their products into the hands of the consumers. Marketing channel intermediaries provide both value as well as incur costs when they serve the consumers as well as the manufacturer.

https://www.youtube.com/watch?v=OrN0AE3zZzk&ab_channel=TheMarketingChannel

Direct channel of distribution is a system where there are no marketing intermediaries and the product reaches directly to the consumer from the manufacturer. Indirect channel of distribution is when a company relies upon third party Agents, distributors, wholesalers, or retailers to get the product to the end consumers.

Dr. Chanchal Tamrakar
The Marketing Channel
https://www.youtube.com/themarketingchannel?sub_confirmation=1

Тэги:

#marketing_channel #marketing_intermediaries #place_strategies #distribution_systems #retailers #wholesalers #distributors #marketing #consumers #channels_of_distribution

Скачать видео