$300M Company Built On Simple Copywriting Hack

Very helpful, thank you man!

I guess a simple example would be a (fake) Nike piece of copy:

What are you waiting for...
Who are you waiting for...
Now is the time.
The time is now.

JUST DO IT

Ideally though the JUST DO IT would be in big caps, bold and bright orange whilst the above copy body would be the 2nd thing the customers read

This was the final peace that removed my hesitancy in content delivery. EPIC

Summary:
- Center copy around a single core concept (the concept should be easy to believe, easy to understand and inquire)
- should be simplest, clearest and easy to understand (is this the centralized, focused concept I can choose?)
- the subbullets to reinforce the singular concept (eg stories, examples are subbullets)

Cheers Alex

Yeah, how does this still only have 90k views? Stuff's gold.

Btw. Learning tons from all your great videos. Feedback. Here you look very presentable. Like a professional. In recent videos with ball caps and stuff stuck on your nose, not so much.

Who is here from tharun speaks

Bought both of your books, including your new one.

Gold

Alex I'm a Copywriter, and I'm looking for partnering with businesses can I have your advice on how to get strategic partners that pay high enough or how can I build up an agency?

The best copy is focused on 1 big idea

You mean Mark Forde

REsume, just one offer/idea to talk about, dont overwhelm your custumers with a zillion ideas. Easy to understand easy to believe and interesting

Thank you Alex!

Easy to understand .
EASY TO BELIEVE
INTERESTING OR Unique

Oh my oh MY!
After reading Ready Fire Aim, did that light a FIRE in me for business!

And then I found out that Mark was ALSO a copywriter!
Meant to be as they say...

And this was years before my first clients (Yahoo! and InFocus)
Imagine writing your first EVER copy and it winning a copywriting contest from ESTABLISHED brands...
Yeah, I'm on my own lane 🥳
Not a copywriting genius? Find your "Zone of Genius," you have one.
Don't ignore it like I did mine for YEARS! lol

This is an epiphany, Alex! Thanks so much for driving this home.

Almost 1M subs!

I've been studying copywriting for a few months and this advice is the most useful I've seen. Most landing pages/ads that fail try to incorporate 4-5 different benefits because we think "this way more people will want to buy." Instead, it's better to write laser-focused copy to just target one angle. Thanks!

Reminds me of when I first read 'Film Directing Fundamentals' and they spoke of a film having a spine... .Thanks as usual, Alex.

Just Thank you, Alex

One Reader. One Idea. One Offer. One Action.

Michael what?

Alex is the goat

One big idea that is:-
-Easy to understand
-Easy to believe
-Interesting/unique

I can't find the book "great leads"

I need a marketing mentor for my business, anyone can help?

THE BIG DOMINO STATEMENT ON EXPERT SECRETS

Easy to understand, easy to believe and interesting or unique is the one copywriting strategy that will help me to be a Millionaire in 2024-03-28

This post is so valuable and so honest. I am very grateful for this content, I have been making losses trying to make profit trading. I thought trading demo account is just like trading the real market... can anyone help me out or at least advise me on what to do?

Too good!! Thanks, Alex!

Thank you for all the content Mr Hormozi! You are always dropping absolutely golden nuggets sir thank you for your dedication to education 🤙🏽

Great content! Thank you, Alex. Now I know how to take my copywriting to the next level!

Awesome stuff man. Would love an example of the one idea you have used yourself! Any examples you can show from your stuff will take it next level and would be super super useful

I watch Alex's videos x4 times, with a pen and paper to take notes.

Who would be best to learn copywriting from?

it's like a thesis statement we learned how to write in junior school...

Pure gold. All of Alex's content is amazing and he gives it all away FOR FREE! Why wouldn't you take advantage of this training? Thanks Alex - much appreciated.

Would love some more content on lead generation specifics - the process of gaining more interest in an extremely niche market through different channels. (ex: social media, cold calling, etc...)

$100m CEO. Wtf does that mean?

n 3^07 !

Copy writing is most important skill

excellent

The one thing to think about is one thing... the irony! love your content Alex!

6 great leads or one of my top 5 favorite books for business

Brilliant tip. Thank you for sharing and helping us understand the tactical stuff behind building empires

More gold from the value bomb master. Thanks Alex

🤙🏻

Really valuable

Alex Hormozi is my current religion.