First Click vs Last Click Attribution, Which is Right? Google Ads Attribution Models

super helpful - thank you!

Hello, you recommend time decay for multiple campaigns and first click when using Smart shopping campaigns with a brand campiagn. I now have data driven available, should i change to data driven or stick to your recomendations?. Thanks

Do you only use first-click and last-click attribution models for your conversion events, or do you use time-decay, linear, or position-based too? We're running an ecom store and are looking for the best attribution models to attach to our different conversion events (viewed product, add to cart, checkout, purchase, etc).

I rarely see you talk about position based attribution. I feel like it kinda gives you the best of both worlds between first and last click. Have you done any tests with it?

what do you mean by heavy outbound and one branded campaign for first click? can you give an example except from video?

Got a question for you guys: I'm running a search campaign on Google and remarketing via Facebook. All ads point to instapage, so we would not get credit for a conversion if the customer searches the brand name and converts via the website. If someone converts from our Facebook remarketing campaign, would Google Ads still record the conversion under the last click attribution? Or should I change it to first click instead? All remarketed traffic from Facebook is coming from Google Ads, so how do I ensure that a conversion is recorded in both Facebook and Google Ads?