The BEST Facebook Ad FORMAT (NEW DATA)

why don't go straight to the point ???

Hey Ben. Want to ask a question. Is it better to mention price in ad creative.? Like in description or headline. When creating an ad for e-commerce business or selling something under $50 usd.

Please create one video series on app marketing through Facebook ads

How can a smm manager track the effectiveness of their work. The client also launched targeted advertising. How to understand where is the result of my work, and where is the result of the target?

How do I target real estate agents? When I click on employment or anything else there doesn't seem to be great targeting.
Love your videos. Thanks

If I see a company ad during a video and I would never use it but from that company

What's the best ad format to warm up a new page? Not looking to sell anything initially but I'm interested in monetizing in the future.

I wish someone could explain why any Facebook ad I run results in tons of 1 page clicks with a visit time of under 5 seconds. My music software company is very niche and we only target those who use music software. The website has been running and selling for 20 years and we have thousands of users. Facebook ads are basically paying for junk or bot traffic for me. Am I not tossing enough $ at it? Usually do a $20 per day, 3 day run and nothing is set to automatic.

Thanks for the video! You believe interest based audience targeting is still relevant with the ios update?

it's not data it's a small pool.

You're amazing as always Ben, thank you from a fellow marketer!

So sorry for this random question here, when you have a successful CBO for 10 days, do you increase its budget or duplicate the whole campaign then increase? Some people prefer not to touch an existing CBO if it is doing well. I appreciate your content always and honestly I never care to ask anyone when I am stuck except you.

Nice video thanks ben

Hi Ben, How about the Instant Experience (Dynamic collection) with video in cover? :D

Carousel is absolutley the best performing option in my case. Nothing can beat it so far. Not even close.

Nice video thank you ben

Is that possible that Meta charges 100 USD as automatic payment( for the ads that I havent ran yet) but doesnt give me that as a credit ?? or my account has been hacked and used by someone else's purpose?

Can I start running ads in my 1st reels upload??

Hi Ben!🔥🔥🔥Forever indebted to all the knowledge you give us... Thank you so much. Something really strange happened to my ad conversions recently. After running them for about 6 weeks, with doing all the tweaks and following your tips, their performance had really become top notch. However, on Feb 21, they almost all suddenly stopped converting! The add to carts and checkouts are still great (add to carts hovering around 6-7%) with under 1.5 frequency, however conversions have dropping to less than half what they were before! Is this at all normal? It's been like this for 3 days back to back now.

How would you market a cleaning company?

What do you think about making an ad video without text in the video in order to get the person to watch the whole thing because they don't think it's an ad. and then sell them in the text of the post or on the website

We usually say. The bigger the no-brainer it is, the lower complexity in the ads.

Example: 80% sales (no big copy, simple picture with graphics)

I'm running a campaign for a dog breeder and the carousel makes sense for placing each puppy individually by name. I'm doing an ad set of 2 ads each with 4 image carousel for the pups. Even if I did a video it would probably just be a slideshow style anyway.
We'll see how it goes!

Hi Ben, great video. I usually keep my audiences the same across ad sets but change the content as I'm curious to see what type of picture performs best. Would you consider this a mistake? Will ad sets compete against each other and potentially cause ad fatigue? Thanks!

One issue I have regarding Facebook ads is, is there doesn't seem to be a way to change a sales campaign objective from "Add to cart" to "Initiate Check out" or even "Completed Purchase". the reason being, most carts get abandoned, but Facebook still thinks its doing a great job showing me a good cost per add to cart value, but most of those carts aren't becoming sales.... and that's because most people use their carts as lists... I lost count of how many times I am browsing the web for something like a shirt, and I have the same shirt in a cart in 5 or more websites, just because I am trying to get the best overall deal for everything I want to buy....

can you do a video on the paid blue badge that Facebook is planning to launch? I think that one of the things mentioned is that those with the badge will get more reach from their posts. How much more? If I get an organic reach for every follower my page has, that would definitely be worth the $12 per month...

Great video Ben. 👍🏾 Video is actually not the best for us as a retail brand. Strong captivating images typically perform best.

I ran a carousel ad for Dr appointments but it worked poor. I ran a single image from one of images from carousel and it worked amazingly 😮

I love how structured this video with the 2 types of research and choosing the creative based on the complexity off the offer. That's a very useful aproach. Thanks for sharing Ben!

Hey Ben,
I can't find an inspect option nowdays on fb.

Image carousel for us.

15 sec videos for me

For me,it's always 10-20 second videos that perform best.

Ben - how strict are you with the price cutoff for a Direct To Offer campaign? I know you recommend $100, is this fixed or is there some leeway? For example, would a $145 product work fine? I understand that a consulting package for $800 would not quality for DTO, but what about ticket orders around the $100-$200 range?

10 min of westing my time i hope you try to fix that's big forehead

Hi Ben, if the available budget is small and so difficult to have multiple ads/ad sets is it advised to use dynamic creative?

Hey Ben,

In some of your previous videos I remember you saying to use about 5 ad creatives per adset, so that facebook algorithm doesn't get overhelmed, however in this video I'm seeing that you're testing a lot of different creatives within an adset. Did things change?

Thoughts on video carousel vs image carousel? We've been testing the two and image carousel has been dominating month after month. We have no idea why! Any insight would be most helpful.

hey ben i have a question for you, which is whats the minimum amount of data required to start retargeting? would 50-100 be enough?