How To Target Your Ideal Audience In 2024 With Facebook Ads

Nick, you've taken so much burden from my back with this video. Bless you and I wish you many more successes in you business and life.

Great work man! God bless you.

Very Informative! I enjoyed your video!

reallly informative video! quick question, does this work for lower budgets as well?

so what about look alike audiences especially after you have data on lead conversions? Do you have a video about this if you think this is relevant? pls share. Thank you! Youu've helped take my lead costs go from $15 to under $10 so far.

OMG! We have the same last name and I'm black... 😂😂😂😂 heyyyy distant cousin 😂

Hey Nick I’m running Facebook ads for my golf
Coaching business for online coaching. I picked only male and targeted the top 10 states in US based upon golf popularity. Am I going to specific or should I open it up to all genders & all US? Love your content sir 👍

10min of nothing, you should change name for how ads work lol

my problem with fb ads is that it keeps targeting a different country which completely differs from the ones that i chose and another problem is that it keeps targeting sales people that are trying to sell me a marketing scheme

I’m distracted of how many times so mentioned “OKAY” while you’re explaining it’s like a billion times 🤦🏻‍♀️🤦🏻‍♀️🤦🏻‍♀️

Thank you for amazing tips.
I have 1 question.

So basically, we should create very relevant creatives for our target audience and go broad audience and let facebook algorithm find our audience???

Hey Nick, just found your channel! I'm jumping into freelancing FB ads. When it comes to using images, is it better to use something custom or, if you use a free stock image (i.e. pexels, etc..), that you run it through the image recognition to see what FB might target?

awesome video!!!

May I ask you for advice? How often and how should bid be updated?

Hey Nick, was binging a few of your videos and I love the depth of the content you provide. I've built a SaaS targeted towards the food industry. Basically I charge a $59 yearly subscription as a launch offer. (only plan atm)

I do need a bit of advice if you can spare a bit of time. I ran into your CPA calculating excel sheet but I'm still trying to figure it out tbh.

1) Since my conversion value is $59, what would you recommend as a starting budget for the day? (I'm still confused with this number)

2) I understand that I should create one conversion campaign per country, is it maybe 1 adset and maybe 3 ads to start with?

Apologies if it looks like I'm trying to score free advice lol. If you have a link to a video that can help me better understand how to start marketing for a SaaS, that would be awesome as well!

Anyways, thanks for the wonderful value you provide and wish you the best of luck in growing your YT :) Cheers

I was struggling in ads fatigue until I met your channer and dr Charley, your strategy is just the best

Hey Nick, thanks for the tips. I have a question tho, i am working with a dentist and doing facebook ads to attract more potential patient. How to i target the right audience for a dentist? I tried looking in “interest” regarding anything about dental concern. There’s nothing! 🤔

Here’s my question tho, if I have say a coffee company and want to find people that generally are coffee drinkers, wouldn’t it just make sense to make that an interest so you know that at least people who expressed interest are closer to the type of people you want to find vs. just leaving it open and make good copy/creative?

This is the best tip for facebook ads I have gotten

Hey, Nick I recently found your channel, and I love the amount of value you provide to us. I mean, one of the best "facebook ad advice and experience" channel I've run into. I am in the process of watching all of your videos because I see a lot of value in every one of them that I have watched so far. The only thing that is bugging me are your "oks." I mean, you are literally saying ok after every sentence. I'm not sure if you are aware of that and don't give a f...k about it or if you don't know about it. I think that you can gain much more followers when you eliminate the OKs. But hey, I will watch your videos even when you start saying them even more, because it is worth it. I hope I didn't offend you; I was just trying to give honest feedback. Other than that, I love your work and will definitely stick with your channel for the long run. Thank you for that.

Hi Nick, quick question - how would you suggest to start testing new countries in 1 campaign approach, which speak the same language?

Would you:
1) Duplicate main ad set and test a new country on that and if it performs, then add the country to the old main ad set?
2) Add new country to the main ad set right away.

Thanks!

Hey Nick i've seen someone do a CBO but with all their interests stacked inside of it. Sort of like a broad ABO? What are your thoughts on this?

Very interesting! I used Vision AI from Google sometimes, it helped me also understand why Google Merchant kept rejecting my feed.. there was an image that was mistakenly flagged as sexual content lol.

However I have a couplequestions:
- If the ad do the targeting by itself, what is the point to put restrictions at the gender and age level if Facebook figures it out by itself who to serve the ads to?

- Do you use advertorials for ecom?

great vid as always Nick. Do you test every awareness stage with every client? Regardless of what you think the markets current awareness would be.

Amazing content mate. I didn't know about the importance of words, colour, etc for the creative. Quick question, I'm dropshipping a health product, if i go broad targeting, I create a CBO campaign with only 1 creative, right? What if I have several creatives? Is a $50 daily budget for the CBO campaign adequate for broad?
Thanks from Australia

Great content Nick 💯💯 Thanks to share your knowledge with us. Thumbs Up from Brazil 👍👍👍 (Plus +1 subs)

Nick, wanted to ask you. what if i started from 0, new ad account, new store, new pixel.. usually how long should i wait?. what if no purchase for more than 14 days?