There is a metric that most advertisers are unaware of when it comes to Meta Ads.
It can limit the reach of your ads and drive your costs up substantially if it isn’t managed.
It’s called the ‘Business Account Feedback Score’ historically known as the Facebook Ads Quality Score.
This score is based on feedback to Meta on the post-purchase experience by those who have interacted with your ads and purchased your products. This score typically is for ecommerce stores but can apply to other business types also.
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