Seth Godin - Everything You (probably) DON'T Know about Marketing

"We're not victims. We're creators." Damn. Good one.

What’s the difference between Nike, Adidas, Puma, Under Armor etc? Unsubstantiated claims straight off the bat. Marriott and Hyatt are extremely different brands too. They occupy different markets. Marriott is all about its loyalty programs and consistency wherever you go. The interior, service and even smells are all the same across every sub brand of their chain across the world. I mean come on man…

nice

I would like your opinion on a type of marketing that works and also doesn’t work because a lack of a brand. Years ago I saw a commercial when I was a very busy mom. It said that if I used more paper plates, then I could save time and spend more time with my family. It worked and I used more paper plates. But it didn’t work because I never had a memory of what brand made the commercial. So while I may have used more paper plates, I doubt if it was the brand who made the commercial. So it was a great idea, but without remembering the brand, it didn’t matter how great the idea was. Maybe they needed a more memorial logo or something. I would love to hear anyone who has an opinion on that.

Wow, really inspiring, thank you so much!

Random question! Is that typeface in the thumbnail Bobby Jones Rough?

Is this the POS that started the corporate "stand for something" social justice warrior bullshit?

Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future… I pray that anyone who is reading this will be successful in his or her life!!!.....

I would love to hear Seth’s thoughts on bud light. It went okay for Nike but bud light not so much. But… bud light stood for something and they have millions to do market research. Are the people who decried the commercial - not their target?

Just started a business and swimming my way through, Just happened to stumbled across your video with Seth and the thing he said it to tru.

Hahaha @Nike thing. Kap didnt "stand" for anything....literally or figuratively. Dude is a coward. The nike stock dipped before it came back.

good your idea i support this video because it is very interesting❤❤❤❤

I don't approved for them to sales or shared my business money income i don't needs to learn from stealers , when i I makes decided 1 hour of 5 billion incomes , why I learn from their to sales or shared my owner incomes 10 thousands a year ?
I looked you only talking stupid things are you have been school learning life ?

That's my owner, not their owner to teach my business way , you are stupid things talking wrong way , they make the difficult to control my own business , not for help me to do my business enterprise bigger income ,they decided to steal my business enterprise income when every minute to decide control don't tell me know what the changed in they said the game , not the business enterprise, they are not power to decide everything to make my big problems way to don't tell me know , i don't need to know , because that's my owner , not their owner business to listen ...

Why am I thinking of Drucker also being involved in TQM?

Bro took direct marketing to a whole new level with these ads

This is a pretty bad analogy. Nike charges upwards of $200 for a pair of sneakers that cost less than 20 bucks to make and their qc is pretty terrible.

THE NIKE HOTEL
It would look like a gymnasium with an all are welcome locker room and beds made out of turf
It would smell like sweat and gym equipment
And there would be really loud beaty music playing (some top 40 stuff- not really great, but it will do for the masses)
You could probably jog in the courtyard after your protein shake breakfast buffet , and also have a choice between the track or concrete or cross country areas to “just do you at” . You would also be able to get a sports massage by Illegal child laborers from China.
at least that’s what I envisioned when I think of nike
😂😂😂

Step 1: wear blue glasses

Good conversation. Hilarious hearing them talk about Nike from today’s perspective. Godin is the man though.

Companies spend too much time on logos and not enough on building a brand.
A brand is about making a promise to people and creating expectations.
The value of a brand is how much extra people are willing to pay for it.
The value of a brand lies in being distinct and offering something unique.
Direct marketing and brand marketing are fundamentally different and require different approaches.
The importance of understanding demographics and psychographics in marketing.
Mission-driven companies need to have a clear mission that aligns with their values.
The importance of focusing on a smallest viable audience and serving them well.
The shift in marketing where attention is now expensive and brands need to be authentic and meaningful.
The concept of creating scarcity and value by limiting availability.

I don't understand why this man is so respected. He rarely gives an actual marketing strategy. Just vague generalities.

All his ideas and theories are truly based on user design and research! So interesting

Very cool!

Just a question, and not just poking around. Apple and a hotel is still understandable. What would a hotel by Nike come across as?

❤❤❤

People like us watch videos like this.

An exercise in the completely obvious. Huh. I guess I am an expert.

is this value signaling fad by companies the reason why companies can't stop exaggerating how woke they are???

Better coffee ? STARBUCK ? 😂😂😂😂 FOR REAL. May be whenthey first start out. But not anymore now.

Speaik arbak

ENFJ

Wth was he saying about the tool and culture at the beginning? Two different types of marketing? Why is this jumping all over the place

The only thing I can criticize is the Colin Kaepernick comment. That wasn't a good marketing idea at all.

The guys from Budweiser should have analyzed who their audience is

Which is why I will never buy Niki! Businesses should ever get political, you are alienating your customers.

The distinction that is made between psychographic and demographic marketing is especially valuable in understanding consumer behavior.

Has Seth ever read Eugene Schwartz's "Breakthrough Advertising"? In it he talks about levels of market sophistication. Level 5 being identity. Seth's advice applies to mature markets and businesses. Always consider the context of the advice rather than take it at face value.

Marketing's aim is selling more or selling for more profit. It is a shitty job, and its main trick is learning how to trick people, no matter which angle you look at it from. A company exists and grows only for the reason of economy of scale. Mission oriented marketing is so fake, so is niche marketing. Find a huge demand that can be served with better technology that scales better than the current ones out there, and there your dream company is waiting for you.

as an upcoming music artist, this video has so many valuable gems on brand and marketing, thank you Seth for all this information and helping me see what i couldnt see before in marketing my music and building my brand, and thank you for this definitely subscribed and found this channel thru the Hormozi video 💎🙏🏽👨🏽‍🎨

Free advise? I wrote to @Seth many years ago, saying that I’m a senior marketing professional working for one of the best marketing companies in the world, and that I was changing career path. I was planning a visit to NYC (going from Cairo, Egypt, my home city) asking he could spare a few minutes for some career guidance.. his answer was shameful and rude! @Seth you either changed your heart or you’re just trying to build a false image about your personal brand. Let me remind you of one of the most essential basics in brand building: define your values and stay true to them, everyday, every moment, as much as you can. So if your value is about being a marketing guru, stick to that, but don’t try to be the nice guy around the corner (because there are so many of those around the world, global gurus in their own fields who are humble and giving), because you’re not!

This video is such a blessing to all. I achieved success after I practiced the steps below.

😂🎉 मस्त आहे .

Seth song of Adam